Every course and template
Five Decision Rules, The Hook Library, The Launch Planner and everything I add later.
Founder Lab
Build a business that runs without you, with founders doing the same.
A private community for founders of service businesses. Every course and template, live calls with me, replays, member only resources and a place to ask questions.
Try it for 14 days. If it is not right for you, write to me and I will refund your first payment in full.
You already know this feeling.
- Your team waits for your answer before they act
- You are the last person to leave the inbox at night
- A week off means a week of catching up
- You know what needs to change, and there is never time to change it
The problem is rarely effort. It is that the business was built around you, without anyone choosing it.
You have tried to fix it on your own.
- You have read the books and watched the videos
- You have tried tools that promised to save you time
- You have handed work over, and watched it come back
- You have made plans on Sunday that were gone by Tuesday
What is missing is not more information. It is a clear order to do things in, someone to ask, and a group that keeps you moving.
From doing it all to leading it.
On your ownInside Founder Lab
Every decision comes to youYour team decides inside clear rules
You start from a blank page each timeYour systems give you a first draft
You learn alone and forget by FridayYou learn, act and report back each month
You guess what to work on nextYou follow a clear order, one system at a time
The five parts of a business that runs without you.
Everything inside Founder Lab follows the same order. We work on one part at a time, and each part makes the next one easier.
- 1
Decisions
Write the rules that let your team decide without you.
- 2
Delegation
Hand over work as outcomes, with briefs that bring it back right.
- 3
Systems
Put the work that repeats on AI drafts that a person approves.
- 4
Numbers
Know how the business is doing in 5 numbers, every Monday.
- 5
Rhythm
One weekly hour that keeps all of it working.
What members receive.
Everything is in one place, waiting in your library the day you join.
A live call each month
Bring your questions. I answer them live, and the replay is waiting for anyone who missed it.
The replay library
Every past call, with notes, so you can catch up in your own time.
Member only resources
Templates, checklists, prompts and recordings that are only shared inside the community.
A private discussion space
Ask questions, share what you are building and get answers from me and other founders.
The calendar
Every call and live session in one place, in your own time zone, with a link to add it to your calendar.
Is Founder Lab for you?
It is a good fit if
- You run a service business and every decision still comes back to you
- You would rather build systems than work longer hours
- You want a clear order to work in, and somewhere to ask when you are stuck
- You are willing to try what you learn in your own business
It is not the right fit if
- You want someone else to do the work for you
- You are looking for a quick trick rather than a better business
- You are not ready to change how decisions are made
- You want a promise of a result. I will not make one
Choose your level.
Start with Founder Lab. Move up when you want more of my time.
Level 1
Founder Lab
$29Per month or $290 a year
A private community for founders who want a business that runs without them. Every course and template, a place to ask questions, and a live call with me each month.
- Every course and template. Five Decision Rules, The Hook Library, The Launch Planner and everything I add later, waiting in your library.
- A place to ask. A private discussion space where you ask questions and share what you are building.
- A live call each month. One hour with me to answer your questions, with a replay if you cannot join.
Level 2
Founder Lab Small Group
$297Per month
A small private group of founders who meet with me twice a month. Direct answers between calls, a quarterly review of your business, and every course and template.
- 2 live calls a month. A small group call where you bring one real problem and leave with a next step.
- Answers from me. Ask in our private space between calls. I answer within 2 working days.
- A quarterly review. 30 minutes with me, just the two of us, on where your business stands. Every course and template is included too.
| What is included | Founder Lab | Founder Lab Small Group |
|---|---|---|
| Every course and template | ||
| Live call each month, with replays | ||
| Member only resources | ||
| Private discussion space | ||
| Small group calls twice a month | ||
| Answers from me within 2 working days | ||
| A 30 minute review each quarter |
Try it for 14 days. If it is not right for you, write to me and I will refund your first payment in full.
Prices in US dollars. Cancel at any time from your account. Not sure which suits you? Book a complimentary consultation.
Your questions, answered.
What happens after I join?
Everything is in your library straight away. Open the community, introduce yourself and look at the calendar for the next call.
What if I cannot make a live call?
Every call is recorded. The replay is added to the community after the call.
How much time does it take?
As much as you choose. An hour a week and the monthly call is a good rhythm.
Can I move up to the Small Group later?
Yes. Write to me and I will move you across.
Can I get a refund?
Yes. If Founder Lab is not right for you, write to me within 14 days of joining and I will refund your first payment in full.
Can I cancel?
Yes, at any time, from My account, under Billing.
Is this a promise of results?
No. You get the material, the community and my answers. What changes depends on what you put into practice.
Your business can run without you.
You do not need to do it all at once, and you do not need to do it alone. Start with one part, with founders working on the same thing.
Join Founder LabTry it for 14 days. If it is not right for you, write to me and I will refund your first payment in full.