Most people who want to start a business get stuck at the same place. They do not know what to offer, or who to offer it to.
I put this together to make that decision easier. It is a guide and a spreadsheet that show you 60 real, working businesses, each built around one clear niche, and the 8 patterns that sit behind all of them.
What is inside
The guide, a 38 page PDF. It explains what a niche is, walks you through the 8 patterns with real examples, and gives you a method for finding and testing your own.
The spreadsheet. All 60 niches in one place, with who each one serves, how it earns, and a link to the business. You can sort and filter it, then use the last two tabs to write down and score your own ideas.
Who it is for
New entrepreneurs who want to start and have not chosen a direction yet. It also suits anyone whose current offer feels too broad.
How to use it
Read the guide once. Pick the two or three patterns that sound like you. Look at the examples for those patterns, then write your own niche in one sentence and score it. It takes about an hour.
A note on the examples
Every website was checked on 4 October 2026. These are independent businesses. I am not connected to them and they have not endorsed this guide. They are here as examples to learn from, and I make no