When it comes to your email list, the most important metric is the engagement rate. It’s measured by taking into the account your open and click-through rate.
Usually, the more subscribers you’ve got, the lower your engagement rate will be. But there are a few ways to help you get better open and click-through rates
Without futher ado let’s jump into these helpful ideas that you can put in place fast:
1. Be Personal in Your Emails
Almost every email provider allows you to insert personalization tags in your email campaigns. This means that every contact who provided their first name will get an email that greets them personally.
An extra touch like this goes to show you’re trying to form a relationship and makes your subscribers feel like you’re writing the email just for them.
Take it a step further and make sure your campaigns come from a real person rather a company email address.
2. Write a Compelling Subject Line
Make sure your subject line triggers their curiosity and get them to open the email. Use a clear language, keep it simple, but don’t forget to include CTA ( Call to Action)
3. Include a Call to Action
If you want your subscribers to click through to your site, then you need to include a call to action (CTA). In order for it to be effective, use one CTA per email and make sure it’s visible. Remember that most people skim emails. So, make sure your CTA doesn’t get lost in the rest of the email content.
4. Add Alt Tags for Images
Considering that some email clients block images, you’ll want to add alt tags to any image that you add to your email. Without the alt tags, your subscribers can miss them and that could cost you a sale.
5. Abide by the CAN-SPAM Rules
Finally, the most important piece of advice is to abide by the CAN-SPAM rules. This ensures your email campaigns aren’t automatically sent to the spam or junk folder. Some of the various rules mean you need to include easy way to opt out and use clear language in the fields.